Creating More Successful Auction Listings

In the preceding two chapters we discussed various ways to improve your auction sell-through and selling price. The factor that many users neglect, however, is the auction listing itself. Create a better auction listing, and you'll close more sales at higher prices.

To make a more powerful auction listing, you need to pay attention to both content and style. That is, the words you write and the way you present those words (and pictures) on the page. You want to write more powerful words and present those words in an appealing fashion. Do so, and you'll notice the results.

Choosing the Most Effective Listing Options

In the preceding chapter we discussed things you can do to increase your auctions' success rates. Well, eBay offers you several other ways to draw attention to your auctionsalthough not all of them are terribly cost effective.

We'll examine each of eBay's listing enhancements (bold, highlight, gallery, and so on), as well as a few more basic listing strategiessuch as how to determine the right auction length and category. You can select any of these options when you're creating your auction listing.

Be careful when selecting these options, however; each enhancement you select increases your costs, and you can't run a profitable business if your costs are too high!